Creating comfort

New City Projects has just signed an agreement with the Best Western hotels chain. The company is open to partnerships and investment proposals.

New City Projects is positioning Armenia as a future-focused investment destination.

New City Projects is one of Armenia’s most influential real estate developers, reshaping how urban living, comfort and long-term value are defined across Yerevan and key regional centers. Under CEO Vahe Davtyan, the company is building more than residential complexes — it is creating environments designed to elevate quality of life while positioning Armenia as an attractive destination for diaspora and international investment, particularly from California.

“Our vision is to help transform Armenia into a modern, liveable and globally connected nation,” Davtyan explained. At the core of that vision is a simple philosophy. “Our first goal is to improve the lives of our residents. Many people don’t realize how much better and more comfortable their lifestyle can be until they experience it.”

A range of living options

A defining feature of New City Projects’ developments is the concept of complete living clusters. “Today, when we design a project, we aim to create a complete living cluster where everything essential is accessible within a kilometer,” Davtyan stressed. This philosophy is clearly reflected in projects such as the Acharyan Residential Complex, where homes are constructed next to kindergartens, green spaces and underground parking.

In the premium segment, New City Projects is raising the bar with developments such as Novem Residence, where luxury is defined not by excess but by comfort, privacy and innovation. Enhanced soundproofing, thoughtful layouts, underground access and rooftop terraces reflect a deep understanding of how families actually live. “For us, a home isn’t just where you live; it’s about comfort, lifestyle and sharing moments with friends,” Davtyan noted — an ethos that resonates with Armenian families abroad seeking a meaningful connection to home.

“Many people don’t realize how much their lifestyle can improve until they experience the comfort of a well-designed home.”

Regionally, the Pallada project in Tsaghkadzor proves the company’s ambition to create destination developments beyond Yerevan. Set to include a Best Western Premier hotel through an exclusive partnership, Pallada blends residential living with hospitality, tourism and investment returns. Projects like Lotus in Yerevan’s Nork-Marash district further grow New City Projects’ appeal to diaspora buyers, offering green, family-oriented living with premium amenities.

Transparency is central to investor confidence. “We are the most innovative company in Armenia,” Davtyan says, pointing to live-streamed construction sites, real-time project tracking and immersive 3D visualizations. With Armenia’s real estate market still maturing, he added, “Now is the right time to invest, as the market is young and prices will rise with economic growth and border openings.”

Through Lotus, Pallada, Acharyan, and Novem Residence, New City Projects is redefining comfort and quality of life.



Los Angeles Times (փետրվարի 20, 2026թ., Լոս Անջելես)